Set at the historic St. Katharine Docks, London Afloat, is a new showcase event, bringing some of the most luxurious sail and motor yachts on the market to the heart of the London.

Created by the highly experienced team responsible for the Southampton International Boat Show, the show has been designed to appeal to prospective buyers, featuring a wide range of well-appointed sailing, motor and super yachts, up to 25m, from leading brands including Azimut, Oyster, Princess and Sunseeker.
Visitors can anticipate world launches of new boat classes and models, while shoreside displays will feature smaller crafts, products and services that complement the boats on display.

The boutique style show saw some of the finest luxury sail and motor yachts come together at the historic St. Katharine Docks, London for the five-day event (18-22 April) providing discerning boat buyers with a unique opportunity to view a line-up of exquisite luxury yachts right in the heart of the city.

“We are delighted to be back at St Katharine Docks supporting the luxury yacht market with an event tailored to their respective buyers and despite less-than-ideal weather conditions everyone has come together to really make the most of this year’s show”, commented Lesley Robinson, CEO, British Marine. “With visitor numbers up on last year, it shows there is an appetite for a show such as this in the London.”

To officially get the show underway F1 aficionado and TV personality Eddie Jordan was joined by Oyster Yachts CEO Ashleigh Highfield, Christopher Head, Group Sales Director of Sunseeker London, Alan Knight, brand ambassador for Princess Yachts, Paul Atkins, St Katharine Docks Marina Manager and Lesley Robison, CEO and Paul Gullett, President, British Marine, organisers of London Luxury Afloat, to cut the ribbon and mark the show open. With St. Katharine Docks providing the perfect backdrop for the show, with its many boutique bars and restaurants, visitors and guests were privy to a spectacular line-up of luxury craft from leading yachting brands including Sunseeker, Oyster, Princess, Azimut and Falcon.

While shoreside, to complement the impressive line-up of yachts, were a number of selective displays featuring smaller craft including the Bayliner VR6, Beneteau Anatares and the Beneteau Flyer, plus the RAND 28 and RAND Spirit 25 and other products and services including International Yacht Sales & Brokerage company MGM Boats, Shawbury Wine, Talos Vehicles, as well as Bentley Motors, the exclusive Luxury Automotive Partner for the event.

Visitors were also able to take advantage of the show’s floating bar, where they could sit back and enjoy a glass of champagne and contemplate which yacht they would like to buy!
“It was fantastic to welcome London Luxury Afloat and the British Marine team back to St Katharine Docks, an IGY Destination, for a second year. We understand that this year’s show was a huge success and we look forward to hosting the 2024 event. St Katharine Docks situated in the heart of London provides a superb backdrop for luxurious sail and motor yachts and it is an honour to partner with large event organisers, British Marine, and its stakeholders”
Paul Atkins, St. Katharine Docks Marina General Manager

London Luxury Afloat draws to a close we will reflect on a great few days where we have seen many familiar faces and new prospects. We had a fantastic line up of Sunseeker boats, partnership with Whispering Angel and our brilliant team who always put on a great show.