Alt Pa Sjön Boat Show in Gustavsberg is the largest floating boat show in Sweden and has been running since 2011. Boat enthusiasts flock here at the end of August and beginning of September to see the very latest and best that the boat industry has to offer in terms of sailing and motor boats and accessories.

Every year, around 15 boat manufacturers choose to hold their world or Swedish premieres at Allt på Sjön. Both Swedish and international exhibitors are present. See all exhibitors under the tab “Exhibitor list”. Allt på Sjön is visited annually by about 25,000 visitors – regardless of weather and wind. In 2023, 240 boats and products from around 80 accessory companies were on display. The popularity of Allt på Sjön is based on, among other things:

⋅ Low costs and high service for exhibitors
⋅ Professional organization
⋅ By the boating industry – for boating!

Organised by Sweboat
Allt på Sjön in Gustavsberg is organized by Sweboat – Båtbranschens Riksförbund with the goal of showing the entire industry’s collective range of motor and sailboats, jet skis and accessories in one place. The fair is organized in collaboration with our partners Värmdö Motorteknik, SF Pontona AB and Värmdö Municipality.

Sweboat is the national association of the boating industry and has long experience of organising well-attended and successful trade fairs for the industry. The Marstrand Motorboat Show and the Orust Sailboat Show with Öppet Varv are also Sweboat’s own fairs.